Halloween is this weekend! In the spirit of spooky fun, I thought I'd share with you guys this Halloween-inspired, online game from M&M's.
As an advertising junkie, I love when I come across creative campaigns. Although online games don't work for every target audience, I think this M&M's Dark tactic is great. The M&M's brand is fun, which the game reinforces. The "dark" aspect of the candy is represented by the dark, horror movies in the game, and to top it all off, when do you usually eat candy? At the movies.
Have fun! Happy Halloween!
P.S. I finally found my costume! I'll share soon...
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